As part of a school project, I had the opportunity to work with Pure Effect, a brand that merges biotechnology and sustainability to create eco-friendly cleaning solutions in harmony with nature.
Pure Effect faces challenges in communicating its vision, making it less visible in the market. To address this, I developed a refreshed brand identity, including a new logo, secondary logo, color palette, imagery, and packaging design. The concept, Evolve in Sync, captures the essence of Pure Effect—evolving alongside nature’s processes while embracing innovation. My goal was to create a clean, sporty, and modern aesthetic that reflects the brand’s mission and future vision.
