Brief:
IMAX offers four distinct product experiences that they want to showcase and introduce to a wider audience.

The brief was to create a design system that highlights these new IMAX experiences and products. The deliverables should include logos, idents, a new landing page, posters, and social media assets.

Solution:
By visualizing the emotions that will be experienced with IMAX technique, we want to engage with people – rather than just discussing what IMAX is (the technology).

We aim to communicate that IMAX's unique technology (the four categories) leads to experiences beyond the ordinary, resulting in extraordinary feelings.

The four product experiences have been given unique identities, each representing the emotions associated with using them. For instance, the 'Live' category conveys a sense of energy, rhythm, and intensity through its typography, color scheme, design elements, and sound.

Shortlisted: 
https://www.dandad.org/awards/new-blood/2024/imax/4503/imax-extraordinary-feelings/

Team:
Christine Högström, Anyela Mohlin, Maja Janson & Amelie Borg