Smycka: A Fictional Brief
Admission assignment for Berghs School of Communication, Spring 2023
For this fictional brief, I chose to revamp Smycka’s communication strategy to enhance its market presence.
Despite offering exclusive, sustainable jewelry, Smycka struggles to stand out in a competitive industry. Its branding lacks the luxury and exclusivity needed to justify premium investments.
To strengthen its identity and appeal to a broader audience, I developed a refreshed corporate identity aligned with market trends and customer preferences.
As sustainability is a significant aspect of the company, I want to highlight it in the design. Therefore, I've chosen to emphasize the brand's sustainability approach in the secondary S-logo, represented by an infinity symbol.
I've expanded Smycka's appeal to a wider audience, specifically targeting the younger generation, while making it crystal clear that Smycka is a brand for everyone. Through captivating lifestyle imagery, where the accessory takes center stage, and a meticulously crafted color palette highlighted by the striking "royal blue" accent, Smycka's visual impact will be visually uplifted.
