The fictive company HaiHai Berwery are launching the Korean alcoholic drink Soju in Sweden and I was tasked to design the packaging.

Inspired by the picturesque landscapes of Korea, I envisioned a packaging design that reflects the natural beauty and purity of Soju. This not only adds depth and dimension to the design but also evokes a sense of tranquility and authenticity.

In line with the traditional production process of Soju, which utilizes rice as one of its key ingredients, I selected the color green for the packaging. The green hue not only enhances the visual appeal of the packaging but also communicates the drink's connection to nature and tradition.

The result is a clean and simple packaging design that captures the essence of Soju – pure, refreshing, and rooted in tradition.